evolutionary arms race between the sexes sexual conflict

To be successful in such a challenging context, brands must learn to make themselves consistently unmissable. Going back to what Conny said, it is very tough out there for marketers there are a lot of fast and unpredictable changes to navigate. So fast that our brains will find it hard to keep up.”Īlessandro Manfredi said: “I truly believe that the biggest challenge of the decade for marketers is not AI, not the metaverse, not the latest cultural or social media trend… but it is fighting the constant dramatic erosion of differentiation of brands. We’re on the cliff edge of a discontinuity that will be bigger and faster than ever. “We’re only just scratching the surface of the next big transformation thanks to generative AI. Services such as Netflix or Amazon Prime are becoming media channels – and soon to be commerce channels where people will be able to ‘shop what you watch’.” And it’s not just the younger generation… the average age of a gamer is 35.Įntertainment is becoming shopping. Younger generations are socialising and forming communities via gaming.

“The gaming industry is now worth more than the entire global movie and music industries combined. Are we considering the thrift economy, refill, reuse, and are we shifting fast enough?” We know unstereotypical and progressive ads are more distinctive and deliver better brand power.” Only 6% of global ads feature characters over the age of 65. However, we don’t see this reflected in ads. We’re seeing a huge increase in people aged 60+. “Across every generation, people are moving away from traditional life blueprints and markers of success. Here’s what I think is really standing out.” As marketers, we need to zoom in on how these changes affect the way people live, shop and play. We’re now moving to a world where turbulence is likely to be the norm for the next few years. Conny Braams said: “We’ve been blessed with a couple of decades of relatively stable global systems.

Evolutionary arms race between the sexes sexual conflict